The Succession Tug-of-War: Why Gen X Business Owners Are Quietly Winning

The Succession Tug-of-War: Why Gen X Business Owners Are Quietly Winningby: Laurie BarkmanPublished on: 23/06/2026

Boomers often struggle to let go because the business became their identity. Millennials are still proving they can lead. But Gen X? They lived through the dot-com crash, 9/11, 2008, and COVID. They know how quickly value can disappear.

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The Succession Tug-of-War: Why Gen X Business Owners Are Quietly Winning

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Laurie Barkman

You don’t have to choose between growing your business and getting your life back.

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